Privacy Policy
ASCENDWAVE PARTNERS PTE. LTD. ("Ascendwave", "we") operates Pawline, a WhatsApp booking assistant for offline and/or offline merchants, and this website.
Last updated: 4 August 2026
Who this covers
- Visitors to this website
- Shops that use Pawline (owners and staff)
- Customers of those shops who talk to Pawline on WhatsApp
What we collect
From website visitors — what you send through the contact form, and basic analytics collected by our website platform (Squarespace), including cookies.
From shops — the shop's name, address, services and prices, opening hours, staff names, and contact details. Console login codes are stored only as irreversible hashes.
From shop customers, on the shop's behalf — your WhatsApp number and profile name, your messages with the assistant, your pets' details (name, breed, size, care notes), your bookings, and a record of any consent you give.
Whose data it is
Customer data collected through Pawline belongs to the shop you booked with. The shop decides how it is used; we process it only to run the service on the shop's behalf, as a data intermediary under Singapore's Personal Data Protection Act (PDPA).
How we use it
- To answer messages, take and change bookings, and send booking reminders
- To let the shop see its schedule, customers and visit history in its console
- Marketing messages (return-visit nudges, offers, shop news) go only to customers who have said yes. Every yes is recorded with the exact wording shown. Reply STOP at any time and marketing stops immediately and permanently — bookings and reminders still work.
- To keep the service safe, prevent abuse, and meet legal obligations
AI processing
Messages to a shop's Pawline number are processed by an AI assistant so it can reply and manage bookings. The AI does not diagnose pets and does not make medical judgements; concerning messages are flagged to shop staff, and a human can take over the conversation at any time. Our AI providers process messages to generate replies and do not retain them or use them to train their models.
Pawline runs on the WhatsApp Business Platform. Your messages are delivered through Meta, which processes them under its own terms and privacy policy.
Where and how long
Data is stored in the Singapore region and encrypted in transit. We keep it while the shop uses Pawline. If a shop leaves, we give the shop its data and delete it from our systems within 30 days, except records the law requires us to keep.
Sharing
We do not sell personal data. We share it only with the service providers that run Pawline (cloud hosting, WhatsApp delivery, AI processing), under contracts that limit what they may do with it, and where the law requires.
Your rights (PDPA)
You may ask to access or correct your personal data, or withdraw consent, by contacting the shop you booked with or our Data Protection Officer below. We honour Singapore's Do Not Call rules for marketing messages.
Data Protection Officer
Kyunghwan Min
Email: khmin@ascendwave.xyz
Address: 111 SOMERSET ROAD, #06-01A, 111 SOMERSET, SINGAPORE 238164
Children
Pawline is not directed at children. Shops book appointments for pet owners.
Changes
If this policy changes in a way that matters, we will update this page and the "Last updated" date above.
Questions? Email khmin@ascendwave.xyz.